My Impact
My Impact
Product Page Views
Product Page Views
Home Page Bounce Rate
Home Page Bounce Rate
Sales started organically through website, post-launch.
Sales started organically through website, post-launch.
Sales started organically through website, post-launch.
Team
1 x Web Developer (Me)
1 x Web Developer (Me)
1 x Web Developer (Me)
Scope
Web Revamp, Feature Implementation, Front-End Dev
Web Revamp, Feature Implementation, Front-End Dev
Web Revamp, Feature Implementation, Front-End Dev
Tools
HTML, CSS, JavaScript, Google Analytics
HTML, CSS, JavaScript, Google Analytics
HTML, CSS, JavaScript, Google Analytics
Problem
Problem
Problem
OCECO’s original website wasn’t driving conversions , the experience lacked product clarity, trust elements, and modern functionality, resulting in low online sales and poor user engagement.
OCECO’s original website wasn’t driving conversions , the experience lacked product clarity, trust elements, and modern functionality, resulting in low online sales and poor user engagement.
OCECO’s original website wasn’t driving conversions , the experience lacked product clarity, trust elements, and modern functionality, resulting in low online sales and poor user engagement.
The Challenge
The Challenge
The Challenge
Low product visibility.
Low product visibility.
High bounce rates.
High bounce rates.
No direct value comparison with traditional fans.
No direct value comparison with traditional fans.
No social proof or product education.
No social proof or product education.
Goals
Goals
Convert traffic into sales.
Convert traffic into sales.
Highlight energy-saving benefits.
Highlight energy-saving benefits.
Improve product discoverability and trust.
Improve product discoverability and trust.
Simplify and modernize front-end design.
Simplify and modernize front-end design.
What I Built & Why
What I Built & Why
What I Built & Why
1. USP banner
1. USP banner
1. USP banner
Product Page Views
Product Page Views
No clear value
No clear value
No clear value
Value-first design with 4 key benefits
Value-first design with 4 key benefits
Value-first design with 4 key benefits
Why?
Why?
Why?
To capture user attention in under 5 seconds and communicate why OCECO is better than ordinary fans.
To capture user attention in under 5 seconds and communicate why OCECO is better than ordinary fans.
Results
Results
Results
+28% increase in product page visits
Bounce rate dropped by 25%
+28% increase in product page visits
Bounce rate dropped by 25%
2. Smart Remote Feature Section
2. Smart Remote Feature Section
2. Smart Remote Feature Section
Boosted User Trust and Clarity
Boosted User Trust and Clarity
Smart features hidden
Smart features hidden
Smart features hidden
Clearly explained with visuals
Clearly explained with visuals
Clearly explained with visuals
Why?
Why?
Why?
To educate users on high-tech features that justify the premium pricing
To educate users on high-tech features that justify the premium pricing
Results
Results
Results
Longer homepage engagement
Boosted user trust and product clarity
Longer homepage engagement
Boosted user trust and product clarity
3. Social Media Integration (Navbar)
3. Social Media Integration (Navbar)
3. Social Media Integration (Navbar)
Outbound Links Clicked
Outbound Links Clicked
No social links
No social links
No social links
Easy access to all social channels
Easy access to all social channels
Easy access to all social channels
Why?
Why?
Why?
To increase brand trust and offer easy access to external validation and community
To increase brand trust and offer easy access to external validation and community
Results
Results
Results
+48% increase in outbound link clicks
Higher brand recall reported by internal team
+48% increase in outbound link clicks
Higher brand recall reported by internal team
4. Fan Specifications Section
4. Fan Specifications Section
4. Fan Specifications Section
More informed decisions and higher conversion trust
More informed decisions and higher conversion trust
No specs shown
Everything technical, available at a glance
Everything technical, available at a glance
Everything technical, available at a glance
Why?
Why?
Why?
To support technical buyers and provide everything needed to convert
To support technical buyers and provide everything needed to convert
Results
Results
Results
Lower exit rate from product pages
More informed decisions and higher conversion trust
Lower exit rate from product pages
More informed decisions and higher conversion trust
5. Energy Savings Calculator
5. Energy Savings Calculator
5. Energy Savings Calculator
Users reported understanding ₹6000+ savings/year
Users reported understanding ₹6000+ savings/year
No cost insight
No cost insight
No cost insight
Clear ₹ savings = clear reason to buy
Clear ₹ savings = clear reason to buy
Clear ₹ savings = clear reason to buy
Why?
Why?
Why?
To turn abstract benefits into measurable value, increasing purchase confidence
Results
Results
Results
Became the most engaged section on homepage
Reflection
Reflection
Reflection
Feature placement can directly influence conversions, surfacing benefits above the fold increased product page visits.
Feature placement can directly influence conversions, surfacing benefits above the fold increased product page visits.
Feature placement can directly influence conversions, surfacing benefits above the fold increased product page visits.
Feature placement can directly influence conversions, surfacing benefits above the fold increased product page visits.
Interactive tools build trust and urgency, the savings calculator engaged users and encouraged purchase decisions.
Interactive tools build trust and urgency, the savings calculator engaged users and encouraged purchase decisions.
Interactive tools build trust and urgency, the savings calculator engaged users and encouraged purchase decisions.
Interactive tools build trust and urgency, the savings calculator engaged users and encouraged purchase decisions.
Small trust elements matter, adding social links, badges, and detailed specs improved brand credibility and reduced drop-offs.
Small trust elements matter, adding social links, badges, and detailed specs improved brand credibility and reduced drop-offs.
Small trust elements matter, adding social links, badges, and detailed specs improved brand credibility and reduced drop-offs.
Small trust elements matter, adding social links, badges, and detailed specs improved brand credibility and reduced drop-offs.
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Deep Adalja
Product Designer
Austin, TX
Handcrafted with
Like!
Like!
Like!
Copyrights | All Rights Reserved
Deep Adalja
Product Designer
Austin, TX
Handcrafted with
Like!
Like!
Like!
Copyrights | All Rights Reserved
Deep Adalja
Product Designer
Austin, TX
Handcrafted with
Like!
Like!
Like!
Copyrights | All Rights Reserved
Deep Adalja
Product Designer
Austin, TX
Handcrafted with
Like!
Like!
Like!
Copyrights | All Rights Reserved