Overview
We designed Disney Threads, an innovative mobile app that addresses these challenges. By leveraging Augmented Reality (AR) technology, Disney Threads enables users to virtually try on a wide range of costumes, fostering a deeper emotional connection with Disney characters.
Project Timeline
We followed a structured timeline over three months, with clear milestones for each phase. From initial research and brainstorming to prototyping and final implementation, the timeline ensured smooth progress and iterative improvements based on user testing and feedback.
My Responsibilties
Design
Research
Stakeholder Prompt
Disney Threads's User Engagement Principles
Competitive Analysis
This competitive analysis provides insights into the landscape of each platform/application, helping to identify areas for improvement and growth opportunities.
Findings
Out of all the features, I chose:
User-Generated Content
The reason I chose this category is because people love sharing content on social media and crave for validations. This is a popular user engagement feature.
Polls & Quizes
Adding interactivity to the app will let users feel more involved in the content creation process.
Community Feature
Groups, forums, or collaborative spaces for more personalized experience, where fans can share ideas, content, and discussions.
Goals
User Goals
Business Goals
How Might We
"How Might We Create a user-centric solution that enables Disney enthusiasts to personalize merchandise with their favorite characters, thus increasing their emotional bond and elevating their Disney experience."
Paper Wireframes
Brainstorming on the possible designs of all the task flows through wireframes.
High Fidelity Designs V 1.0
User Testing Round 1
We got a lot of insights through user testing, the ones shown below is the ones which we filtered out for necessary changes.
4
Moderated
7
UserTesting.com
Positive Feedback/Insights
Room for Improvement
Reiteration 1.0
Guided by User Testing Round 1 insights, I redesigned key features to improve user engagement. These changes aim to create a more intuitive experience and enhance interaction.
Guess what…
The users want MORE, duhh!!
After the first user testing, there was 16% improvement in the user engagement & 2/5 users were willing to come back to the application to play the polls and quizzes. But I felt like something is missing.
It would be great if I could see how I rank compared to other fans after taking a quiz.
A leaderboard would make it more fun. I’d definitely participate more if I could see where I stand.
I wish there was a way to earn something from participating in these polls and quizzes.
Now the fans will be able to see the leaderboard after finishing Quiz/Poll. They will also get rewards points after each game which they can redeem during their merch purchase.
High Fidelity Designs V 2.0
User Testing Round 2
We got a lot of insights through user testing, the ones shown below is the ones which we filtered out for necessary changes.
9
UserTesting.com
Positive Feedback/Insights
Room for Improvement
Reiteration V 2.0
Leaderboard was a Success
Now the fans will be able to see the leaderboard after finishing Quiz/Poll. They will also get rewards points after each game which they can redeem during their merch purchase.
User Engagement due to inclusion of Leaderboard and Rewards
Final Designs
The final design leverages user insights to boost engagement and usability, incorporating dropdown menus and AI suggestions for a dynamic interaction. A new Leaderboard & Rewards system incentivizes participation with points for merchandise purchases, aligning with Disney Threads' principles to create a captivating user experience.
