My Impact
Overview
Recognizing a significant gap in the market, where Disney enthusiasts sought personalized merchandise options beyond traditional retail, we developed Disney Threads. This innovative mobile app addresses the challenges faced by consumers in visualizing and purchasing authentic Disney costumes. By leveraging augmented reality (AR) technology, Disney Threads enables users to virtually try on a wide range of costumes, fostering a deeper emotional connection with Disney characters.
Our Concept
Disney Threads is a mobile app that revolutionizes the way Disney fans shop for costumes. By leveraging augmented reality (AR), users can virtually try on a wide range of authentic Disney costumes, from classic princesses to modern heroes. Our platform goes beyond simple visualization, offering customization options, social features, and engaging content to create a truly immersive and personalized experience
Project Timeline
We created this storyboard which appears to outline the process of signing up to the app to trying the costume using the AR feature and then ordering the costume.
My Responsibilties
Design
Research
Stakeholder Prompt
Enhance The Fan Engagement
Initial User Survey
Our exploration into the dynamics between individuals and Disney-themed merchandise utilized a survey approach that was both methodical and insightful. Conducted through Google Forms, this phase of our project was marked by careful planning and a commitment to ethical standards, ensuring the collection of meaningful data.
Initial User Survey - Findings
By prioritizing clear objectives, ethical research practices, and thorough analysis, we gathered significant insights into the preferences and experiences of Disney merchandise consumers.
Disney Threads's User Engagement Principles
From the perspective of a dedicated Disney fan, the current landscape of acquiring and experiencing authentic Disney costumes is hindered by limitations in personalization, accessibility, and overall user experience. A platform that seamlessly blends digital exploration with the magic of character embodiment is urgently needed to deepen fan engagement and satisfaction.
Competitive Analysis
This competitive analysis provides insights into the landscape of each platform/application, helping to identify areas for improvement and growth opportunities.
Findings
Out of all the features, I chose:
User-Generated Content
The reason I chose this category is because people love sharing content on social media and crave for validations . This is a good user engagement feature.
Polls & Quizes
Adding interactivity to the app will let users feel more involved in the content creation process.
Community Feature
Groups, forums, or collaborative spaces for more personalized experience, where fans can share ideas, content, and discussions.
Goals
User Goals
Business Goals
"How Might We Create a user-centric solution that enables Disney enthusiasts to personalize merchandise with their favorite characters, thus increasing their emotional bond and elevating their Disney experience."
Paper Wireframes
Creating a seamless and delightful purchasing experience that is in line with the fantastical world of Disney is the driving force behind creating an efficient user flow for the Disney Threads app.
Style Guide
To establish a cohesive and visually appealing design language, we developed a comprehensive design system that included a defined color palette, typography standards, and reusable UI components. This framework ensured consistency and efficiency throughout the application's development.
High Fidelity Designs V 1.0
We created this storyboard which appears to outline the process of signing up to the app to trying the costume using the AR feature and then ordering the costume.
User Testing Round 1
We got a lot of insights through user testing, the ones shown below is the ones which we filtered out for necessary changes.
4
Moderated
7
UserTesting.com
Positive Feedback/Insights
Room for Improvement
Reiteration 1.0
We created this storyboard which appears to outline the process of signing up to the app to trying the costume using the AR feature and then ordering the costume.
Guess what…
The users want MORE, duhh!!
After the first user testing, there was 16% improvement in the user engagement & 2/5 users were willing to come back to the application to play the polls and quizzes. But I felt like something is missing.
Gamifying the Experience by Introducing Leaderboard & Rewards
Now the fans will be able to see the leaderboard after finishing Quiz/Poll. They will also get rewards points after each game which they can redeem during their merch purchase.
High Fidelity Designs V 2.0
We created this storyboard which appears to outline the process of signing up to the app to trying the costume using the AR feature and then ordering the costume.
User Testing Round 2
We got a lot of insights through user testing, the one