Deep Adalja

Disney Threads: Your Character Awaits

Disney Threads: Your Character Awaits

Interaction Design, User Engagement

Interaction Design, User Engagement

Role

Role

Product Designer

Product Designer

Tools

Tools

Figma, Miro, UserTesting.com

Figma, Miro, UserTesting.com

Team

Team

UX Design

AR - Try On

Team

Tools

Figma, Figjam, UserTesting.com, Miro

Role

UX Design & Research

My Impact

0%

User Retention

User Retention

0+

UX Design

UX Design

0+

UX Design

UX Design

Overview

Recognizing a significant gap in the market, where Disney enthusiasts sought personalized merchandise options beyond traditional retail, we developed Disney Threads. This innovative mobile app addresses the challenges faced by consumers in visualizing and purchasing authentic Disney costumes. By leveraging augmented reality (AR) technology, Disney Threads enables users to virtually try on a wide range of costumes, fostering a deeper emotional connection with Disney characters.

Our Concept

Disney Threads is a mobile app that revolutionizes the way Disney fans shop for costumes. By leveraging augmented reality (AR), users can virtually try on a wide range of authentic Disney costumes, from classic princesses to modern heroes. Our platform goes beyond simple visualization, offering customization options, social features, and engaging content to create a truly immersive and personalized experience

Community Sharing

Connect, Share, Celebrate: Together in Every Moment

Community Sharing

Connect, Share, Celebrate: Together in Every Moment

Community Sharing

Connect, Share, Celebrate: Together in Every Moment

Community Sharing

Connect, Share, Celebrate: Together in Every Moment

Customized Merchandise

Your Style, Your Signature: Personalized at a Touch

Customized Merchandise

Your Style, Your Signature: Personalized at a Touch

Customized Merchandise

Your Style, Your Signature: Personalized at a Touch

AR Outfits

Dress in Magic, Wherever you are.

AR Outfits

Dress in Magic, Wherever you are.

AR Outfits

Dress in Magic, Wherever you are.

Project Timeline

We created this storyboard which appears to outline the process of signing up to the app to trying the costume using the AR feature and then ordering the costume.

My Responsibilties

Design

Research

I was responsible for creating designs for user engagement

I was responsible for creating designs for user engagement

I was responsible for creating designs for user engagement

I was responsible for creating designs for user engagement

I created wireframes, mockups, lo-fi prototypes, hi-fi prototypes

I created wireframes, mockups, lo-fi prototypes, hi-fi prototypes

I created wireframes, mockups, lo-fi prototypes, hi-fi prototypes

I created wireframes, mockups, lo-fi prototypes, hi-fi prototypes

Created 15+ Components which maintains the consistency throughout the product

Created 15+ Components which maintains the consistency throughout the product

Created 15+ Components which maintains the consistency throughout the product

Created 15+ Components which maintains the consistency throughout the product

I also have a major role in creating the design system for the disneythreads

I also have a major role in creating the design system for the disneythreads

I also have a major role in creating the design system for the disneythreads

I also have a major role in creating the design system for the disneythreads

Contribute in creating Surveys, Screeners, Literature Review

Contribute in creating Surveys, Screeners, Literature Review

Contribute in creating Surveys, Screeners, Literature Review

Contribute in creating Surveys, Screeners, Literature Review

I took Total to 5 interview, 2 in person and 3 on UserTesting.com

I took Total to 5 interview, 2 in person and 3 on UserTesting.com

I took Total to 5 interview, 2 in person and 3 on UserTesting.com

I took Total to 5 interview, 2 in person and 3 on UserTesting.com

Also pulled out all the important insights and used them for the redesigns

Also pulled out all the important insights and used them for the redesigns

Also pulled out all the important insights and used them for the redesigns

Also pulled out all the important insights and used them for the redesigns

Stakeholder Prompt

Enhance The Fan Engagement

Initial User Survey

Our exploration into the dynamics between individuals and Disney-themed merchandise utilized a survey approach that was both methodical and insightful. Conducted through Google Forms, this phase of our project was marked by careful planning and a commitment to ethical standards, ensuring the collection of meaningful data.

Initial User Survey - Findings

By prioritizing clear objectives, ethical research practices, and thorough analysis, we gathered significant insights into the preferences and experiences of Disney merchandise consumers.

What are your favorite Disney characters or franchises?

8 Responses

Mickey Mouse & Friends

Disney Princesses (e.g., Cinderella)

Pixar Animation (e.g., Toy Story, Finding Nemo, The Incredibles)

Marvel (e.g., Avengers)

Star Wars

Frozen( e.g., Elsa, Anna, Olaf)

The Lion King

The Little Mermaid

None

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

- 0 (0%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

1

2

3

4

5

6

What are your favorite Disney characters or franchises?

8 Responses

Mickey Mouse & Friends

Disney Princesses (e.g., Cinderella)

Pixar Animation (e.g., Toy Story, Finding Nemo, The Incredibles)

Marvel (e.g., Avengers)

Star Wars

Frozen( e.g., Elsa, Anna, Olaf)

The Lion King

The Little Mermaid

None

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

- 0 (0%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

1

2

3

4

5

6

What are your favorite Disney characters or franchises?

8 Responses

Mickey Mouse & Friends

Disney Princesses (e.g., Cinderella, Ariel, Belle)

Pixar Animation (e.g., Toy Story, Finding Nemo, The Incredibles)

Marvel (e.g., Avengers, Spider-Man, Guardians of the Galaxy)

Star Wars

Frozen( e.g., Elsa, Anna, Olaf)

The Lion King

The Little Mermaid

None

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

- 0 (0%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

1

2

3

4

5

6

What are your favorite Disney characters or franchises?

8 Responses

Mickey Mouse & Friends

Disney Princesses (e.g., Cinderella, Ariel, Belle)

Pixar Animation (e.g., Toy Story, Finding Nemo, The Incredibles)

Marvel (e.g., Avengers, Spider-Man, Guardians of the Galaxy)

Star Wars

Frozen( e.g., Elsa, Anna, Olaf)

The Lion King

The Little Mermaid

None

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

- 0 (0%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

1

2

3

4

5

6

What are your favorite Disney characters or franchises?

8 Responses

Mickey Mouse & Friends

Disney Princesses (e.g., Cinderella, Ariel, Belle)

Pixar Animation (e.g., Toy Story, Finding Nemo, The Incredibles)

Marvel (e.g., Avengers, Spider-Man, Guardians of the Galaxy)

Star Wars

Frozen( e.g., Elsa, Anna, Olaf)

The Lion King

The Little Mermaid

None

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

- 0 (0%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

3 (37.5%)

1

2

3

4

5

6

Disney Threads's User Engagement Principles

From the perspective of a dedicated Disney fan, the current landscape of acquiring and experiencing authentic Disney costumes is hindered by limitations in personalization, accessibility, and overall user experience. A platform that seamlessly blends digital exploration with the magic of character embodiment is urgently needed to deepen fan engagement and satisfaction.

Content Marketing

Engaging Content Creation

Storytelling

Machine Learning/Artificial Intelligence

Algorithm-Driven Suggestions

Tailored Experience

Social Media

Platform Utilization

Interactive Campaigns

User Generated Campaigns

Community Building

Behind the Scenes

Immersive Storytelling

Content Marketing

Engaging Content Creation

Storytelling

Machine Learning/Artificial Intelligence

Algorithm-Driven Suggestions

Tailored Experience

Social Media

Platform Utilization

Interactive Campaigns

User Generated Campaigns

Community Building

Behind the Scenes

Immersive Storytelling

Content Marketing

Engaging Content Creation

Storytelling

Machine Learning/Artificial Intelligence

Algorithm-Driven Suggestions

Tailored Experience

Social Media

Platform Utilization

Interactive Campaigns

User Generated Campaigns

Community Building

Behind the Scenes

Immersive Storytelling

Content Marketing

Social Media

Behind the Scenes

Immersive Storytelling

Machine Learning/Artificial Intelligence

Competitive Analysis

This competitive analysis provides insights into the landscape of each platform/application, helping to identify areas for improvement and growth opportunities.

Instagram

Instagram

Instagram

Instagram

Facebook

Facebook

Facebook

Facebook

Pintrest

Pintrest

Pintrest

Pintrest

LinkedIn

LinkedIn

LinkedIn

LinkedIn

X

X

X

X

Findings

Out of all the features, I chose:

User-Generated Content

The reason I chose this category is because people love sharing content on social media and crave for validations . This is a good user engagement feature.

Polls & Quizes

Adding interactivity to the app will let users feel more involved in the content creation process.

Community Feature

Groups, forums, or collaborative spaces for more personalized experience, where fans can share ideas, content, and discussions.

Goals

User Goals

Business Goals

Connect with other Disney fans and share their costume creations.

Connect with other Disney fans and share their costume creations.

Connect with other Disney fans and share their costume creations.

Have a fun and engaging experience interacting with Disney characters in an immersive way.

Have a fun and engaging experience interacting with Disney characters in an immersive way.

Have a fun and engaging experience interacting with Disney characters in an immersive way.

Increase user engagement and retention: Create a platform that users will enjoy and return to frequently.

Increase user engagement and retention: Create a platform that users will enjoy and return to frequently.

Increase user engagement and retention: Create a platform that users will enjoy and return to frequently.

Position Disney as a leader in innovative retail experiences: Showcase the company's commitment to leveraging cutting-edge technology to enhance customer satisfaction.

Position Disney as a leader in innovative retail experiences: Showcase the company's commitment to leveraging cutting-edge technology to enhance customer satisfaction.

Position Disney as a leader in innovative retail experiences: Showcase the company's commitment to leveraging cutting-edge technology to enhance customer satisfaction.

Generate new revenue streams: Explore opportunities for monetization, such as in-app purchases, partnerships, or advertising.

Generate new revenue streams: Explore opportunities for monetization, such as in-app purchases, partnerships, or advertising.

Generate new revenue streams: Explore opportunities for monetization, such as in-app purchases, partnerships, or advertising.

Strengthen the Disney brand: Enhance the emotional connection between fans and Disney characters through a personalized and immersive experience.

Strengthen the Disney brand: Enhance the emotional connection between fans and Disney characters through a personalized and immersive experience.

Strengthen the Disney brand: Enhance the emotional connection between fans and Disney characters through a personalized and immersive experience.

"How Might We Create a user-centric solution that enables Disney enthusiasts to personalize merchandise with their favorite characters, thus increasing their emotional bond and elevating their Disney experience."

Paper Wireframes

Creating a seamless and delightful purchasing experience that is in line with the fantastical world of Disney is the driving force behind creating an efficient user flow for the Disney Threads app.

Community Home Screen

Community Home Screen

Community Home Screen

Community Home Screen

Style Guide

To establish a cohesive and visually appealing design language, we developed a comprehensive design system that included a defined color palette, typography standards, and reusable UI components. This framework ensured consistency and efficiency throughout the application's development.

Color

Typography

Components

Layout

Success

25%

#00A579

25%

#00A579

Primary

25%

#032160

Secondary

25%

#0f6CBD

25%

#F2F6FF

25%

#6B6B6B

Error

25%

#EBC06C

25%

#EBC06C

Warning

25%

#FF4F5B

25%

#FF4F5B

Text

25%

#111111

25%

#838387

Background

25%

#FFFFFF

Color

Typography

Components

Layout

Success

25%

#00A579

25%

#00A579

Primary

25%

#032160

Secondary

25%

#0f6CBD

25%

#F2F6FF

25%

#6B6B6B

Error

25%

#EBC06C

25%

#EBC06C

Warning

25%

#FF4F5B

25%

#FF4F5B

Text

25%

#111111

25%

#838387

Background

25%

#FFFFFF

Color

Typography

Components

Layout

Success

25%

#00A579

25%

#00A579

Primary

25%

#032160

Secondary

25%

#0f6CBD

25%

#F2F6FF

25%

#6B6B6B

Error

25%

#EBC06C

25%

#EBC06C

Warning

25%

#FF4F5B

25%

#FF4F5B

Text

25%

#111111

25%

#838387

Background

25%

#FFFFFF

Color

Typography

Components

Layout

Success

25%

#00A579

25%

#00A579

Primary

25%

#032160

Secondary

25%

#0f6CBD

25%

#F2F6FF

25%

#6B6B6B

Error

25%

#EBC06C

25%

#EBC06C

Warning

25%

#FF4F5B

25%

#FF4F5B

Text

25%

#111111

25%

#838387

Background

25%

#FFFFFF

High Fidelity Designs V 1.0

We created this storyboard which appears to outline the process of signing up to the app to trying the costume using the AR feature and then ordering the costume.

User Testing Round 1

We got a lot of insights through user testing, the ones shown below is the ones which we filtered out for necessary changes.

4

Moderated

7

UserTesting.com

Positive Feedback/Insights

Room for Improvement

The good things is the interaction was very easy

The good things is the interaction was very easy

The good things is the interaction was very easy

The good things is the interaction was very easy

Really liked the cards

Really liked the cards

Really liked the cards

Really liked the cards

The design definitely exceeded the expectations

The design definitely exceeded the expectations

The design definitely exceeded the expectations

The design definitely exceeded the expectations

He liked the LEARN MORE option and thought he can click on it if he faced any issues

He liked the LEARN MORE option and thought he can click on it if he faced any issues

He liked the LEARN MORE option and thought he can click on it if he faced any issues

He liked the LEARN MORE option and thought he can click on it if he faced any issues

Super easy to navigate

Super easy to navigate

Super easy to navigate

Super easy to navigate

Likes that he can call or chat with the delivery person

Likes that he can call or chat with the delivery person

Likes that he can call or chat with the delivery person

Likes that he can call or chat with the delivery person

Liked it very much as its very familiar with what he has done in the past

Liked it very much as its very familiar with what he has done in the past

Liked it very much as its very familiar with what he has done in the past

Liked it very much as its very familiar with what he has done in the past

Show the number of steps instead of percentage

Show the number of steps instead of percentage

Show the number of steps instead of percentage

Show the number of steps instead of percentage

The user suggested that a 3D simulation would be a cherry on the cake

The user suggested that a 3D simulation would be a cherry on the cake

The user suggested that a 3D simulation would be a cherry on the cake

The user suggested that a 3D simulation would be a cherry on the cake

The task can be make more engaging

The task can be make more engaging

The task can be make more engaging

The task can be make more engaging

In leaderboard, I wish I could see my score

In leaderboard, I wish I could see my score

In leaderboard, I wish I could see my score

In leaderboard, I wish I could see my score

More reviews and ratings can be given

More reviews and ratings can be given

More reviews and ratings can be given

More reviews and ratings can be given

Reiteration 1.0

We created this storyboard which appears to outline the process of signing up to the app to trying the costume using the AR feature and then ordering the costume.

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

After

There were 2 search buttons which was making the users confuse.

After

There were 2 search buttons which was making the users confuse.

After

There were 2 search buttons which was making the users confuse.

After

There were 2 search buttons which was making the users confuse.

After

There were 2 search buttons which was making the users confuse.

After

There were 2 search buttons which was making the users confuse.

"I didn't got at first what this '+' button do"

"I didn't got at first what this '+' button do"

"I didn't got at first what this '+' button do"

"I didn't got at first what this '+' button do"

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

Before

The less opacity of the background of the navbar was making it difficult to read the icon text

Before

The less opacity of the background of the navbar was making it difficult to read the icon text

Before

The less opacity of the background of the navbar was making it difficult to read the icon text

Before

" I wish I could be able to share any post"

Before

" I wish I could be able to share any post"

Before

" I wish I could be able to share any post"

After

Removed on of the search button and made a universal search button.

After

Removed on of the search button and made a universal search button.

After

Removed on of the search button and made a universal search button.

After

Removed the background image from the primary tabs

After

Removed the background image from the primary tabs

After

Removed the background image from the primary tabs

After

Changed the opacity of the navbar to 100%. Now it's easy to read the icon text

After

Changed the opacity of the navbar to 100%. Now it's easy to read the icon text

After

Changed the opacity of the navbar to 100%. Now it's easy to read the icon text

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

Before

There were 2 search buttons which was making the users confuse.

Before

The less opacity of the background of the navbar was making it difficult to read the icon text

Before

The less opacity of the background of the navbar was making it difficult to read the icon text

Before

The less opacity of the background of the navbar was making it difficult to read the icon text

Before

The less opacity of the background of the navbar was making it difficult to read the icon text

Before

" I wish I could be able to share any post"

Before

" I wish I could be able to share any post"

Before

" I wish I could be able to share any post"

Before

" I wish I could be able to share any post"

Before

The gray color was not accessible with the current background

Before

The gray color was not accessible with the current background

Before

The gray color was not accessible with the current background

Before

The gray color was not accessible with the current background

After

Removed on of the search button and made a universal search button.

After

Removed on of the search button and made a universal search button.

After

Removed on of the search button and made a universal search button.

After

Removed on of the search button and made a universal search button.

After

Removed the background image from the primary tabs

After

Removed the background image from the primary tabs

After

Removed the background image from the primary tabs

After

Removed the background image from the primary tabs

After

Changed the opacity of the navbar to 100%. Now it's easy to read the icon text

After

Changed the opacity of the navbar to 100%. Now it's easy to read the icon text

After

Changed the opacity of the navbar to 100%. Now it's easy to read the icon text

After

Changed the opacity of the navbar to 100%. Now it's easy to read the icon text

After

Added a big camera button which make its consistant with the AR Try-On symbol

After

Added a big camera button which make its consistant with the AR Try-On symbol

After

Added a big camera button which make its consistant with the AR Try-On symbol

After

Added a big camera button which make its consistant with the AR Try-On symbol

Guess what…

The users want MORE, duhh!!

After the first user testing, there was 16% improvement in the user engagement & 2/5 users were willing to come back to the application to play the polls and quizzes. But I felt like something is missing.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

There were 2 search buttons which was making the users confuse.

Gamifying the Experience by Introducing Leaderboard & Rewards

Now the fans will be able to see the leaderboard after finishing Quiz/Poll. They will also get rewards points after each game which they can redeem during their merch purchase.

High Fidelity Designs V 2.0

We created this storyboard which appears to outline the process of signing up to the app to trying the costume using the AR feature and then ordering the costume.

User Testing Round 2

We got a lot of insights through user testing, the one