UniPool

Helping Students to Commute to the University

Cut your Commute Cost and Connect with your fellow students

Earn while you drive to your University

The Future of Car Ownership

For Students

?

UX Research

UI Design

Team

Agile Product

Prototype

"We are Students!!
Obviously We NEED Cheaper Rides"

Background

Recognizing a significant gap in the market, where Disney enthusiasts sought personalized merchandise options beyond traditional retail, we developed Disney Threads. This innovative mobile app addresses the challenges faced by consumers in visualizing and purchasing authentic Disney costumes. By leveraging augmented reality (AR) technology, Disney Threads enables users to virtually try on a wide range of costumes, fostering a deeper emotional connection with Disney characters.

My Responsibilties

POV Statement

From the perspective of a dedicated Disney fan, the current landscape of acquiring and experiencing authentic Disney costumes is hindered by limitations in personalization, accessibility, and overall user experience. A platform that seamlessly blends digital exploration with the magic of character embodiment is urgently needed to deepen fan engagement and satisfaction.

"How Might We Create a user-centric solution that enables Disney enthusiasts to personalize merchandise with their favorite characters, thus increasing their emotional bond and elevating their Disney experience."

User Goals

Business Goals

Personalize costumes with accessories and styling options.

Discover and try on a wide variety of authentic Disney costumes.

Visualize how costumes would look on their own bodies before purchasing.

Easily purchase costumes directly from the app.

Connect with other Disney fans and share their costume creations.

Have a fun and engaging experience interacting with Disney characters in an immersive way.

Increase user engagement and retention: Create a platform that users will enjoy and return to frequently.

Position Disney as a leader in innovative retail experiences: Showcase the company's commitment to leveraging cutting-edge technology to enhance customer satisfaction.

Drive costume sales: Offer a seamless shopping experience that converts users into customers.

Generate new revenue streams: Explore opportunities for monetization, such as in-app purchases, partnerships, or advertising.

Strengthen the Disney brand: Enhance the emotional connection between fans and Disney characters through a personalized and immersive experience.